:root {
  --ink: #121212;
  --paper: #f3f0e9;
  --white: #ffffff;
  --red: #ef1923;
  --red-dark: #c90e17;
  --gray: #6e6b67;
  --line: rgba(18, 18, 18, 0.16);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-geist-sans), Arial, Helvetica, sans-serif;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }
button, input, textarea { font: inherit; }

.shell { width: min(1180px, calc(100% - 48px)); margin-inline: auto; }
.section { padding: 112px 0; }

.topline { background: var(--ink); color: var(--white); font: 600 11px/1 var(--font-geist-mono), monospace; letter-spacing: .11em; text-transform: uppercase; }
.topline__inner { min-height: 34px; display: flex; align-items: center; justify-content: space-between; }
.topline a { color: #ff636a; }

.site-header { position: relative; z-index: 20; border-bottom: 1px solid var(--line); background: rgba(243, 240, 233, .94); backdrop-filter: blur(12px); }
.nav-wrap { min-height: 86px; display: flex; align-items: center; justify-content: space-between; gap: 32px; }
.brand-link { display: inline-flex; }
.wordmark { position: relative; display: inline-flex; align-items: flex-end; padding-bottom: 12px; font-weight: 900; font-size: 33px; line-height: .74; letter-spacing: -.15em; }
.wordmark > span { color: var(--ink); }
.wordmark .wordmark__n { color: var(--red); transform: scaleX(.75); margin-inline: -2px; }
.wordmark small { position: absolute; left: 6px; bottom: -1px; color: var(--red); font-size: 9px; line-height: 1; font-weight: 700; letter-spacing: .24em; text-transform: uppercase; }
.wordmark--light > span { color: var(--white); }
.wordmark--light .wordmark__n, .wordmark--light small { color: #ff333c; }
nav { display: flex; align-items: center; gap: 30px; font-size: 14px; font-weight: 650; }
nav > a:not(.nav-cta) { position: relative; }
nav > a:not(.nav-cta)::after { content: ""; position: absolute; left: 0; right: 100%; bottom: -6px; height: 2px; background: var(--red); transition: right .2s ease; }
nav > a:not(.nav-cta):hover::after, nav > a:not(.nav-cta):focus-visible::after { right: 0; }
.nav-cta { padding: 13px 18px; background: var(--red); color: var(--white); border: 2px solid var(--red); transition: .2s ease; }
.nav-cta:hover, .nav-cta:focus-visible { background: var(--ink); border-color: var(--ink); }

.hero { position: relative; isolation: isolate; min-height: 720px; display: flex; align-items: center; overflow: hidden; background: var(--paper); }
.hero::before { content: ""; position: absolute; inset: 0; z-index: -2; opacity: .28; background-image: linear-gradient(rgba(18,18,18,.08) 1px, transparent 1px), linear-gradient(90deg, rgba(18,18,18,.08) 1px, transparent 1px); background-size: 46px 46px; mask-image: linear-gradient(90deg, #000, transparent 72%); }
.hero::after { content: "PRINT / DELIVER / REPEAT"; position: absolute; left: -11px; bottom: 20px; z-index: -1; color: rgba(18,18,18,.038); font-weight: 900; font-size: clamp(74px, 10vw, 154px); letter-spacing: -.075em; white-space: nowrap; }
.hero__burst { position: absolute; z-index: -1; width: 680px; height: 680px; right: -140px; top: -110px; background: var(--red); clip-path: polygon(50% 0,58% 34%,79% 7%,70% 40%,100% 24%,76% 50%,100% 60%,69% 59%,83% 94%,59% 69%,50% 100%,44% 69%,12% 92%,34% 58%,0 62%,27% 49%,2% 24%,35% 40%,25% 6%,44% 34%); opacity: .09; }
.hero__grid { display: grid; grid-template-columns: 1.08fr .92fr; align-items: center; gap: 80px; padding-block: 84px 106px; }
.eyebrow, .kicker { margin: 0 0 20px; display: flex; align-items: center; gap: 10px; font: 750 12px/1 var(--font-geist-mono), monospace; letter-spacing: .14em; text-transform: uppercase; color: var(--red); }
.eyebrow span { width: 38px; height: 3px; background: var(--red); }
.hero h1, .section-heading h2, .process h2, .contact h2 { margin: 0; font-weight: 850; letter-spacing: -.055em; line-height: .95; }
.hero h1 { max-width: 680px; font-size: clamp(58px, 7vw, 100px); }
.hero h1 em { display: block; color: var(--red); font-style: normal; }
.hero__lede { max-width: 630px; margin: 30px 0 0; color: #41403d; font-size: 19px; line-height: 1.62; }
.hero__actions { margin-top: 36px; display: flex; align-items: center; flex-wrap: wrap; gap: 18px 26px; }
.button { display: inline-flex; align-items: center; justify-content: center; min-height: 52px; font-weight: 760; }
.button--primary { gap: 34px; padding: 0 22px; color: var(--white); background: var(--red); border: 2px solid var(--red); box-shadow: 6px 6px 0 var(--ink); transition: transform .18s ease, box-shadow .18s ease; }
.button--primary:hover, .button--primary:focus-visible { transform: translate(3px, 3px); box-shadow: 3px 3px 0 var(--ink); }
.button--text { border-bottom: 2px solid var(--ink); min-height: 34px; font-size: 14px; }
.hero__proof { display: flex; gap: 0; list-style: none; margin: 55px 0 0; padding: 0; border-top: 1px solid var(--line); }
.hero__proof li { flex: 1; padding: 18px 24px 0 0; }
.hero__proof li + li { padding-left: 24px; border-left: 1px solid var(--line); }
.hero__proof strong, .hero__proof span { display: block; }
.hero__proof strong { font-size: 13px; text-transform: uppercase; letter-spacing: .03em; }
.hero__proof span { margin-top: 5px; color: var(--gray); font-size: 12px; }

.hero__visual { position: relative; min-height: 470px; display: grid; place-items: center; }
.card-stage { position: relative; width: min(100%, 520px); padding: 62px 42px; background: var(--ink); box-shadow: 26px 26px 0 var(--red); transform: rotate(-2.5deg); }
.card-stage::before { content: ""; position: absolute; inset: 13px; border: 1px solid rgba(255,255,255,.16); }
.card-stage__accent { position: absolute; width: 112px; height: 112px; right: -24px; top: -30px; border-radius: 50%; border: 19px solid var(--red); opacity: .9; }
.card-stage img { position: relative; z-index: 2; width: 100%; box-shadow: 0 16px 34px rgba(0,0,0,.36); }
.hero__tag { position: absolute; z-index: 4; padding: 10px 12px; background: var(--white); border: 2px solid var(--ink); color: var(--ink); font: 750 11px/1 var(--font-geist-mono), monospace; letter-spacing: .1em; box-shadow: 4px 4px 0 var(--ink); }
.hero__tag--top { top: 18px; right: 18px; transform: rotate(4deg); }
.hero__tag--top span { display: inline-block; width: 8px; height: 8px; margin-right: 6px; border-radius: 50%; background: var(--red); }
.hero__tag--bottom { bottom: 22px; left: 6px; transform: rotate(-4deg); }
.hero__tag b { color: var(--red); }

.marquee { overflow: hidden; background: var(--red); color: var(--white); border-block: 2px solid var(--ink); transform: rotate(-.65deg) scale(1.01); }
.marquee div { padding: 15px 0; font: 850 clamp(14px, 1.65vw, 22px)/1 var(--font-geist-mono), monospace; letter-spacing: .05em; word-spacing: .24em; text-align: center; white-space: nowrap; }
.marquee span { color: var(--ink); margin-inline: 10px; }

.story { position: relative; background: #e8e4dd; border-bottom: 1px solid var(--line); }
.story::after { content: "2014"; position: absolute; right: -20px; bottom: -36px; color: rgba(18,18,18,.035); font-size: clamp(150px, 25vw, 360px); line-height: .8; font-weight: 900; letter-spacing: -.09em; pointer-events: none; }
.story__grid { position: relative; z-index: 1; display: grid; grid-template-columns: 1fr 1fr; gap: 100px; align-items: start; }
.story__title h2 { margin: 0; font-size: clamp(42px, 5.4vw, 72px); font-weight: 850; letter-spacing: -.055em; line-height: .95; }
.story__title h2 span { color: var(--red); }
.story__copy > p { margin: 0; color: var(--gray); font-size: 16px; line-height: 1.75; }
.story__copy .story__lead { margin-bottom: 20px; color: var(--ink); font-size: 21px; font-weight: 650; line-height: 1.5; letter-spacing: -.018em; }
.story__facts { display: grid; grid-template-columns: repeat(2, 1fr); margin-top: 42px; border-top: 1px solid rgba(18,18,18,.28); border-left: 1px solid rgba(18,18,18,.28); }
.story__facts div { min-height: 105px; padding: 22px; border-right: 1px solid rgba(18,18,18,.28); border-bottom: 1px solid rgba(18,18,18,.28); background: rgba(243,240,233,.42); }
.story__facts strong, .story__facts span { display: block; }
.story__facts strong { color: var(--red); font-size: 22px; letter-spacing: -.035em; }
.story__facts span { margin-top: 7px; color: var(--gray); font: 600 10px/1.3 var(--font-geist-mono), monospace; text-transform: uppercase; letter-spacing: .08em; }

.section-heading--split { display: grid; grid-template-columns: 1.35fr .65fr; align-items: end; gap: 80px; }
.section-heading h2, .process h2, .contact h2 { font-size: clamp(42px, 5.4vw, 72px); }
.section-heading--split > p { margin: 0 0 4px; color: var(--gray); font-size: 16px; line-height: 1.7; }
.service-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; margin-top: 62px; background: var(--ink); border: 1px solid var(--ink); }
.service-card { min-height: 355px; padding: 28px; display: flex; flex-direction: column; background: var(--paper); transition: background .2s ease, color .2s ease; }
.service-card:hover { background: var(--ink); color: var(--white); }
.service-card__number { color: var(--red); font: 700 12px/1 var(--font-geist-mono), monospace; }
.service-card__rule { width: 42px; height: 4px; margin-top: 32px; background: var(--red); }
.service-card h3 { margin: 54px 0 0; font-size: 25px; letter-spacing: -.035em; }
.service-card p { margin: 15px 0 28px; color: var(--gray); font-size: 14px; line-height: 1.65; }
.service-card:hover p { color: #aaa6a0; }
.service-card__note { margin-top: auto; padding-top: 18px; border-top: 1px solid currentColor; font: 650 11px/1.35 var(--font-geist-mono), monospace; text-transform: uppercase; letter-spacing: .06em; }

.pricing { position: relative; overflow: hidden; color: var(--white); background: var(--ink); }
.pricing::before { content: ""; position: absolute; width: 560px; height: 560px; right: -240px; top: 100px; border: 100px solid rgba(239,25,35,.15); border-radius: 50%; }
.pricing__heading { position: relative; display: grid; grid-template-columns: 1fr 1fr; gap: 42px 80px; align-items: end; }
.pricing__heading .kicker { grid-column: 1 / -1; margin-bottom: 0; }
.kicker--light { color: #ff5960; }
.pricing__heading h2 span { color: var(--red); }
.pricing__heading > p:last-child { margin: 0 0 4px; color: #aaa6a0; font-size: 16px; line-height: 1.7; }
.price-grid { position: relative; display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin-top: 62px; }
.price-card { min-height: 270px; padding: 28px; display: flex; flex-direction: column; justify-content: space-between; background: #1c1c1c; border: 1px solid #3b3b3b; }
.price-card > p:first-child { margin: 0; color: #dbd7d1; font-size: 14px; font-weight: 700; }
.price-card__price span, .price-card__price strong { display: block; }
.price-card__price span { color: #8b8884; font: 600 10px/1 var(--font-geist-mono), monospace; letter-spacing: .12em; text-transform: uppercase; }
.price-card__price strong { margin-top: 8px; color: var(--white); font-size: clamp(42px, 4vw, 62px); line-height: 1; letter-spacing: -.06em; }
.price-card__detail { margin: 0; padding-top: 17px; border-top: 1px solid #3b3b3b; color: #8b8884; font: 600 10px/1.4 var(--font-geist-mono), monospace; text-transform: uppercase; }
.quantity-pricing { position: relative; margin-top: 22px; border: 1px solid #3b3b3b; background: #171717; }
.quantity-pricing summary { display: flex; justify-content: space-between; align-items: center; padding: 20px 24px; cursor: pointer; list-style: none; font-size: 14px; font-weight: 750; }
.quantity-pricing summary::-webkit-details-marker { display: none; }
.quantity-pricing summary span { color: var(--red); font-size: 24px; transition: transform .2s ease; }
.quantity-pricing[open] summary span { transform: rotate(45deg); }
.table-grid { display: grid; grid-template-columns: .8fr .8fr 1.4fr; gap: 26px; padding: 28px 24px 32px; border-top: 1px solid #3b3b3b; }
.price-table h3 { margin: 0 0 14px; color: #ff5960; font-size: 15px; }
.price-table table { width: 100%; border-collapse: collapse; font: 500 11px/1.3 var(--font-geist-mono), monospace; }
.price-table th, .price-table td { padding: 9px 8px; border-bottom: 1px solid #343434; text-align: right; }
.price-table th:first-child, .price-table td:first-child { padding-left: 0; text-align: left; }
.price-table th { color: #797673; font-size: 9px; text-transform: uppercase; }
.pricing-note { margin: 0; padding: 0 24px 24px; color: #827f7b; font-size: 11px; line-height: 1.5; }

.process { background: #e8e4dd; }
.process__grid { display: grid; grid-template-columns: .82fr 1.18fr; gap: 100px; align-items: start; }
.process__intro { position: sticky; top: 40px; }
.process__intro > p:not(.kicker) { margin: 26px 0 0; max-width: 470px; color: var(--gray); font-size: 16px; line-height: 1.7; }
.text-link { display: inline-flex; gap: 40px; margin-top: 32px; padding-bottom: 8px; border-bottom: 2px solid var(--red); font-weight: 750; }
.text-link span { color: var(--red); }
.steps { list-style: none; margin: 0; padding: 0; border-top: 1px solid rgba(18,18,18,.28); }
.steps li { display: grid; grid-template-columns: 76px 1fr; gap: 32px; padding: 38px 0; border-bottom: 1px solid rgba(18,18,18,.28); }
.steps > li > span { display: grid; place-items: center; width: 58px; height: 58px; color: var(--white); background: var(--red); font: 750 13px/1 var(--font-geist-mono), monospace; box-shadow: 5px 5px 0 var(--ink); }
.steps h3 { margin: 0; font-size: 25px; letter-spacing: -.035em; }
.steps p { margin: 10px 0 0; color: var(--gray); font-size: 14px; line-height: 1.65; }

.contact { padding-top: 90px; padding-bottom: 90px; background: var(--red); }
.contact__panel { position: relative; min-height: 390px; padding: 70px; display: grid; grid-template-columns: 1fr .82fr; gap: 70px; align-items: center; overflow: hidden; color: var(--white); background: var(--ink); box-shadow: 16px 16px 0 var(--white); }
.contact__mark { position: absolute; right: -42px; bottom: -60px; color: rgba(255,255,255,.035); font-size: 300px; line-height: .8; font-weight: 900; letter-spacing: -.18em; }
.contact__mark span { color: rgba(239,25,35,.12); }
.contact__copy, .contact__actions { position: relative; z-index: 1; }
.contact__copy p:last-child { max-width: 570px; margin: 24px 0 0; color: #aaa6a0; line-height: 1.65; }
.contact__actions { display: grid; gap: 12px; }
.contact-link { padding: 20px 22px; border: 1px solid #3a3a3a; background: #1b1b1b; transition: border-color .2s ease, transform .2s ease; }
.contact-link:hover, .contact-link:focus-visible { border-color: var(--red); transform: translateX(5px); }
.contact-link span, .contact-link strong { display: block; }
.contact-link span { color: #878480; font: 600 10px/1 var(--font-geist-mono), monospace; text-transform: uppercase; letter-spacing: .1em; }
.contact-link strong { margin-top: 8px; font-size: clamp(16px, 2vw, 22px); }

footer { background: var(--ink); color: #8c8984; border-top: 1px solid #2c2c2c; }
.footer__inner { min-height: 130px; display: grid; grid-template-columns: auto 1fr auto; align-items: center; gap: 40px; font-size: 12px; }
.footer__inner p:nth-child(2) { text-align: center; }
.mobile-contact { display: none; }

:focus-visible { outline: 3px solid #ff5c63; outline-offset: 3px; }

@media (max-width: 980px) {
  .hero__grid { grid-template-columns: 1fr; gap: 55px; }
  .hero__visual { min-height: 420px; }
  .card-stage { width: min(560px, 90%); }
  .service-grid, .price-grid { grid-template-columns: repeat(2, 1fr); }
  .section-heading--split, .pricing__heading, .process__grid, .story__grid { grid-template-columns: 1fr; gap: 32px; }
  .process__intro { position: static; }
  .table-grid { grid-template-columns: 1fr 1fr; }
  .table-grid .price-table:last-child { grid-column: 1 / -1; }
  .contact__panel { grid-template-columns: 1fr; }
}

@media (max-width: 720px) {
  .shell { width: min(100% - 32px, 1180px); }
  .section { padding: 78px 0; }
  .topline__inner span { display: none; }
  .topline__inner { justify-content: center; }
  .nav-wrap { min-height: 72px; }
  nav a:not(.nav-cta) { display: none; }
  .nav-cta { padding: 11px 14px; font-size: 12px; }
  .hero__grid { padding-block: 64px 88px; }
  .hero h1 { font-size: clamp(52px, 16vw, 76px); }
  .hero__lede { font-size: 17px; }
  .hero__actions { align-items: flex-start; flex-direction: column; }
  .button--primary { width: 100%; justify-content: space-between; }
  .hero__proof { flex-wrap: wrap; }
  .hero__proof li { min-width: 50%; }
  .hero__proof li:nth-child(3) { margin-top: 18px; padding-left: 0; border-left: 0; }
  .hero__visual { min-height: 310px; }
  .card-stage { padding: 42px 24px; box-shadow: 16px 16px 0 var(--red); }
  .hero__tag--top { top: 0; right: 0; }
  .hero__tag--bottom { bottom: 0; }
  .marquee div { text-align: left; }
  .section-heading h2, .process h2, .contact h2 { font-size: 43px; }
  .service-grid, .price-grid, .table-grid { grid-template-columns: 1fr; }
  .service-card { min-height: 290px; }
  .service-card h3 { margin-top: 36px; }
  .pricing__heading .kicker { grid-column: auto; }
  .table-grid .price-table:last-child { grid-column: auto; }
  .steps li { grid-template-columns: 58px 1fr; gap: 20px; }
  .contact { padding: 60px 0 72px; }
  .contact__panel { width: calc(100% - 32px); padding: 44px 26px; gap: 36px; box-shadow: 9px 9px 0 var(--white); }
  .contact-link { padding: 17px; }
  .footer__inner { grid-template-columns: 1fr; gap: 16px; min-height: 190px; padding-block: 34px 90px; text-align: center; }
  .footer__inner .wordmark { margin-inline: auto; }
  .footer__inner p:nth-child(2) { margin: 0; }
  .footer__inner p:last-child { margin: 0; }
  .mobile-contact { position: fixed; z-index: 50; display: block; left: 16px; right: 16px; bottom: 14px; padding: 16px; color: var(--white); background: var(--red); border: 2px solid var(--ink); box-shadow: 5px 5px 0 var(--ink); text-align: center; font-weight: 800; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; }
}